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Establishing and strengthening enterprise culture construction, is the need of the development of mold enterprise itself. The first is the need for the implementation of the management system. because it is impossible for enterprises management system perfect, exist in the system of the size of the holes may lead to consequences, totally depends on the staff to enterprise's loyalty; The second is the need of talent competition. Identification of the common value, can produce a stable sense of belonging, make employees in order to attract and retain talent; Moreover is the need of market competition. Good and healthy enterprise culture can improve efficiency, reduce osts, improve enterprise brand value, increase the value of the mold and strengthen the competitive power of the mold enterprise. Factors influencing the competitive price of products in the market, in addition to the general production costs such as tangible value also including the brand value, the influence of corporate culture image will affect the enterprises brand value for both the company and the employee. The core of enterprise culture is the values the behavior of the performance is the cohesion of the enterprise, is the employee to enterprise's loyalty, the sense of responsibility, sense of belonging, a sense of pride and spirit of professional behavior.